所在分类:  Amazon 所属圈子: Amazon PPC Amazon

如果同时设置10组这种超低竞价的广告组,是否可以在保证单量的情况下打造超低ACOS?之前看亚马逊官方直播说同一个账号下的广告组是不会相互竞争的

发帖9次 被置顶0次 被推荐0次 质量分1星 回帖互动57次 历史交流热度2.11% 历史交流深度0%
小白一枚,之前开了2组自动广告,因为表现不好所以就把竞价都调到了0.1但是没有直接关掉。 这个月看了下数据,发现这2组自动广告的数据表现比其它正常竞价的组好挺多,ACOS远低于其它正常竞价组,但是点击率也变低了,出单也少。
 
我突然有个想法,如果同时设置10组这种超低竞价的广告组,是否可以在保证单量的情况下打造超低ACOS?(之前看亚马逊官方直播说同一个账号下的广告组是不会相互竞争的)。第一次发帖,请各位大佬帮忙分析下是否可行,以及这样做的利弊。在下感激不尽!
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BeboGhattas - Amazon Seller - English Communications

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You can and should run low bid ads, But having several low bid ads of the same product, doesn't help

the low bid ad works with longest or low traffic keywords,
Knife  - 1 word - SO EXPENSIVE for PPC
Steel Knife - 2 words - Still expensive for PPC
Steel knife with Plastic Handle - 5 words - Medium cost for PPC
Steel knife with Plastic handle and Hard cover Portable use - Long keyword, Low cost for PPC

Normally, You should use the most related keywords for your PPC, you don't relay on low bid ad, because it won't help in ranking, but will bring few sales with low cost.
You still need to run other manual ads for related keywords
Target 10 related long tail keywords is better than target 1 popular keyword 

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