所在分类:  Amazon 所属圈子: Amazon Amazon销售和运营

单个产品亚马逊账单回款毛利计算,亚马逊账单报告解析(建议收藏)

发帖4次 被置顶3次 被推荐2次 质量分0星 回帖互动78次 历史交流热度21.09% 历史交流深度0%
来知无不言一年了,一直白嫖,分享一下自己的东西,希望能对大家有所帮助。
(楼主只负责美国站加拿大站,所以日本的逆算和欧洲的VAT没有包含,有的库存超容费什么的楼主没有经历过所以不太清楚,主要是分享一下思路)
接下来我要分享
  1. 亚马逊账单报告的解析
  2. 亚马逊账单报告如何匹配
  3. 如何计算单品回款率
  4. 毛利率的计算方法  

1.账单报告及字段解析   https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/de4a26ca14c84f9a429832d9c7330b67.png
   如图,大家可以在这里下载报告,报告分为PDF格式的Summary汇总报告,和Csv格式的Transation具体交易报告。
   pdf报告长这个样子:https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/5108a1aa2c85d63b78c419186ae4ff67.png
  csv报告长这个样子:
https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/4cad86633bf105338267941a9d6d72a4.png
接下来,我们如何分析呢?首先将pdf上各种字段机械的打出来,排列在一行。https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/28b426715527612ca6591b5f08c64fa9.png
汇总成一个表格https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/e204630fd8f1c5f60e0337a55bacdb7f.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/c8ad85e40f3a6687ebe3f3a016df62ab.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/341075c3427d2e162fd25f0487af7149.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/d73e75c7ea9ea3148f30faa1087e0ec9.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/5778f0a17b0b24307ff48f4e34d18f9d.png
大家可以看到,这个tax的和不多,而且不筛选retrocharge两项,它的和就几毛美金,所以先删掉最后再统计就可以。
https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/d97dba5baf8d0c94787c21e8d8af4fc1.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/fd6a6d7079a75e45e26670d5795e26db.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/1d0044ca6641b3ecef413b5adae14a84.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/26c7a463156f1c5ce960db3a28b3f208.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/9ca54971b90c0badbe1829715615ae37.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/17491d443d800e837f2b3d1e1e6387eb.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/57dd3e95b476bc42b523be2155c9ae0a.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/bc728ff87490b0589da64ea304717202.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/937f6af00bb68729162e0f283a326210.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/b8a2fdabfbaba5346a897da37586b4a0.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/5e5e070e00b72a9b0a347732c7475e2f.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/ebbbfb91870e87a3be54e38e7fe93a17.png https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/8a6e2343ceaf29c943248e6be626801d.png
总结,亚马逊费用就下图这几项,把每个费用都单独求出来,除以销售额,就是每项的占比,然后通过看每个月每项占比的增减,就可以分析毛利率回款率变化的原因了,在具体哪项异常进行调整就好了。

我是做服装类目的,大家一定要注意退货率,退款管理费收取佣金的20%,还有两块多起步的退货处理费,光是退货相关占比就超过30%了,一般现在回款超过50%的产品都是神仙产品,大部分产品回款率在40%-50%左右,楼主的产品回款率很低大家多包容哈哈哈,像楼主这么低的回款率基本就不会有利润了,现在亚马逊市场真的是越来越卷,越来越难做了。
https://wearesellers.oss-cn-shenzhen.aliyuncs.com/questions/20221031/5771197e6efb564c52a91b051e0d5327.png
已邀请:

要回复问题请先登录注册