以本人的经验，产品被下架不外乎就以下5个原因。


第一种 例行检查

没有任何邮件，没有小红旗，毫无征兆突然就下架，产品后台显示可售（也有可能显示不可售），但是前台就是不见。一般都是亚马逊抽查，抽到你这个SKU，叫做“under review”，这种情况一般要3-7个工作日才能上架。

原因：亚马逊例行检查程序，一般针对没有品牌备案的卖家。之前是有邮件通知的，现在没有了。

应对：

1. 可以找客服确认是不是在“under review”状态，如果是，只能等。

2. 跟卖的这个下架ASIN，这样可以保持曝光，减少损失

3. 抽查一般都是没有品牌的卖家，建议备案品牌



第二种 产品缺陷率高于1%

当产品过去30天产品缺陷率高于1%，卖家就会有收到以下邮件（在后台首页有个红色小红旗标记）。



应对：

1. 后台重新上架即可

2. 严重点的，需要填一个以下的原因和改善表格，然后relist 产品即可





第三种  价格错误

亚马逊检测到价格偏高或者偏低，影响市场秩序，也会被下架，亚马逊发出的邮件如下：




应对：修改正确价格即可。

1. 但是如果你的价格是正确，却误认为价格错误，找客服解决即可（但是现在中国的客服知识水平差距很大，有些基本什么都不懂的，建议多问几个）

2. 或者写邮件到Listing-error-feedback@amazon.com 申诉



第三种 产品所有权证明

这种情况，有些会先下架，有些不会下架，但是都会收到以下邮件。 




应对：亚马逊要什么资料就给什么资料好了。需要证明产品是你的，或者是有工厂供应的。主要是针对没有品牌备案的卖家（所以各位还是注册品牌吧）

这里有个回复模板（听说有人专门帮写这种邮件，还收钱2000-8000元不等，我们免费给大家！各位需要可以找我！）

Dear Amazon,

Amazon has removed our  listingAsin :B0*** (**** eye)with its variant Asin B0****  (*** * eye) because of  their authenticity.  {amazon.pqref.bcad8ff1c2dd9557339955eaf6fe1f03} 

Amazon need us  to provide theinformation as below, please check our information.

- Invoices or purchase vouchers issued by your supplier within thelast 365 days. These should show your turnover during this period.

- Contact details of your supplier, including name, telephone number,address and website

1 We have attached our purchasing invoice of B01DLQ9BRW and ourpurchasing invoice of B017U06MRM . Please find and check them.

2 Contact details of your supplier, including name, telephone number,address and website

Our Supplier Chinese name is 广州*****公司 ,

supplier English name is Guangzhou *****TechnologyCO.,LTD.

supplier phone number is 86-20-****.，   

supplier Chinese address is  广州市******

Supplier address of English is No.5-2 ********Guangzhou city,China 

Supplierwebsite:https://****.com/

3  Others we want Amazon to knowabout:

3.1 Our Amazon Store name is Mr Lighting,registered by Guangzhou shiouliangzhaoming youxiangongsi.We have our own cooperated factories.All of ourproducts on amazon are authentic. We have the stable resource and use FBA .

3.2 For these two products you are reviewing, they were designed andproduced by our factory itself. Our customers like our products and usuallygive us good reviews and feedbacks. They are encouraging us to develop more newand popular products and we believe we have the ability to develop our own goodproducts to satisfy.

We have supply you purchasing invoices.so, Amazon side need to believe that we do not sell counterfeit products on amazon.We promise that we do notsell inauthentic products on amazon. we supply what your amazon, required. In thefuture, we will try our best to run this account. So, please give us a chance.We sincerely hope we could establish good business on Amazon, It is appreciatedthat Amazon can reinstate our listings because they are really important forAmazon customers and also very important for our Amazon store.



完成后，亚马逊给回复一个邮件通知已经可以上架了。



回复的邮箱是：  pq-offer-review@amazon.ca （美国站），pq-offer-review@amazon.ca （加拿大站）



第四种 安全问题

只要涉及安全问题的，亚马逊都是比较重视的，一定是先下架的，一般都是电子类产品居多。以下是亚马逊发来的邮件（在后台首页有个红色小红旗标记）。



应对：老老实实认错，写出现这个问题的原因，还有改正方法，以下是模板（听说这个价值5000元呢）

Dear Amazon,

We are very shocked when we got the notification on7 Feb 2017 that inform us “ this listings （Asin：B0*****） have removedbecause of complaints about the safety of an FBA item ourcustomer received from us.”It is the firsttime that we have received this kind of complaint after we have sold ove r250 products.

We set out to investigate the cause of the problem immediately.Meanwhile, I have sent 3 Emails to our guests to learnspecific causes and more information. However, maybe our customer didnot notice this email box, our customer didn't respond to us. We have followour customer’s requestment to full refund.

Through our analysis, the only reason might be the bulb problem. Butthis bulb has LED Lamp.And our products have relatedcertification, so the reasons are listed as following:

1. On the one hand, It might be that this

product takes a long time to work and light by our customer, whichlead to this bulb have long time heating and high temperature.

2. On the other hand, The item might be damaged during theshipping due to improper transmission and other reasons. 

The Action Plan: We are taking the following steps to improve our performance: 

1. First of all, We will enhance the quality inspection, andasked the supplier to extend the durability of the test time, making the lamp’sduration lasts from 5 hours to 8 hours. Meanwhile, we will improve the Heat resistance ofthe bulb. For substandard products, we will change the model.

2. Most importantly, We will described inside therelevant recommendations in the product details one-time use of timeshall not exceed 8 hours, more than 8 hours, need to rest 2 hours to bootagain. This increases the life of the product, thereby reducing the risk ofinsecurity.

3.  Finally, We will thicken the product packaging. We willadd more foam in the original product packaging to prevent thebreak, prevent shock, and resistance to pressure thusavoiding are damaged by the products and other undesirablefactors.

回复的邮箱是：safety-policy@amazon.com


PS: 这个是因为客户投诉引起的。这就很多时候被恶意卖家利用了，所以大家一定要注意！如何利用我不能说，邪门外道我不会公布的。

需要提醒的是：以我的经验，一般都要两次邮件才可以恢复。第一次邮件，亚马逊都会再要求你提供一次，其实都是一样的东西，你再提供一次就是。然后邮件再修改一下即可。亚马逊这么做，我估计是试探卖家重视程度，要他们重视这样的事情。如果一次邮件都解决，卖家就觉得简单，就对产品没有要求了。

以后各位有下架问题申诉，不要花冤枉钱去请人家写了，自己学着写，对自己有好处。或者找我协助，我不收费！