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去年卖汽车LED大灯吃了违禁品绩效,最近因为这个账户被封了,请问这种情况还有机会拯救吗

发帖17次 被置顶0次 被推荐0次 质量分1星 回帖互动351次 历史交流热度3.48% 历史交流深度0%
去年卖汽车LED大灯,10月政策收紧,LED大灯都是违禁品所以链接被下架了,然后吃了几个违禁品的绩效,最近因为这个账户被封了,请问这种情况还有机会拯救吗
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你这个申诉页面是一个框的错误停用,这种确实会很棘手
 
1.解释问题的根本原因  
1、粗心大意,在亚马逊上创建之前,我们没有检查listing
2、产品开发人员采购的时候没有调查产品是否能在amazon销售
3、我们没有对我们的员工进行足够的关于亚马逊销售政策的相关培训,不够了解平台政策
 
2.你将采取哪些措施来解决该问题  
分别对运营、开发、上级领导、公司的模式做出不同的对策,
 
1、运营已在帐户检查了所有ASIN,并且删除了所有受限商品链接,我们确保账户没有受限商品了,今后将更加注意检查
2、对销售没认真检查链接,开发人员检查产品做出惩罚,列举一下惩罚措施,罚款,出具书面警告等,
3、公司管理没到位,列举一下惩罚措施,罚款,出具书面警告等
4、我们已经检查了库存中所有库存的状况,并退回了所有限售产品给供应商
5、优化亚马逊政策培训体系
①这些员工立刻做了深刻的检讨和反思,保证以后一定熟记亚马逊平台的相关销售政策和卖方行为准则,特别是在卖家后台的卖家大学里学习了受限政策,不会再做违反亚马逊政策的一切操作。
(员工姓名:黄涛,检讨时间:2021年3月30日)
②亚马逊专业讲师立刻对所有的员工开会讲解亚马逊《销售政策和卖方行为准则》政策,每个听讲的员工都需要签名,不熟悉和掌握政策的员工不得运营账号。
(亚马逊专业讲师:黄潇潇)
时间:2021年3月30日
政策签名:请查看“POA截图”的宣导政策图片2
6、对于我们将要购买的商品,我们已经向供应商索取了更详细的产品信息,确保没有受限商品

3.你将采取哪些措施来避免将来问题再次发生
深化对平台政策的了解、加强培训工作、优化运营结构:对开发和销售提出了不同的要求。
 
1.Strengthen the inspection of the quality inspection department and logistics transportation:

a. We will ask the factory to execute stricter checking up and testing process for our products, and request every confirmation and signature of testing result for every product from the tester in the factory.
b. We will execute a sampling check for different production batch and regular visits to the production line of the factory every week. Make sure we ship out every item in integral and good working conditions.
c. We will ask the factory to package with stronger crash proof and shockproof measures, like fling in the blanks with proof foam and wrapping up with hard carton. Change the logistics service provider with better transporting service.
d. We will strengthen the inspection of the quality inspection department. We will give the factory a complete quality inspection list, and ask the factory to troubleshoot the product according to our list one by one.
e. We ask the factory to extend the time of the product aging test. After that, we can get products with more stable product quality.
f. We will find a professional quality inspection team to help us carry out a full inspection of all products shipped. To ensure the yield of products shipped.
g. We will let the company's full-time quality inspectors go to train and perform detailed spot checks after the quality inspection team completes the quality inspection to ensure product quality.
h. In order to restrict the factory to attach importance to quality inspection, reduce the defect of the products. We will resign a quality agreement with the factory. 
i. We will replace various transportation ways to shorten the logistics transportation time.
j. We will strengthen our advertising and promotion efforts to achieve a better inventory circulation and avoid long-term storage in Amazon warehouses, which will consume all battery power.
k. We will let the customer service team go out for training in batches to improve the communication skills of the customer service team, as well as the ability of the customer service to solve problems.
 
2、加强员工培训。
我们邀请了经验丰富的专家到我们公司来培训我们的新销售员工,使他们掌握亚马逊政策的所有相关知识,以避免人为错误造成的错误。我们立即为所有员工提供了系统有效的培训。
链接:https://sellercentral.amazon.c ... 64330
https://sellercentral.amazon.c ... G1801
 
3、We will re edit less Detailed or Accurate Page Description:

a. We will try more times to update the listing detail page and contact the amazon service support.
b. We will improved instruction manuals, with easy-to-understand text and pictures. Reduce customer misunderstandings.
c. Publish more videos and contents of product explanations and product operations on our social media. Let customers understand our products clearly in more ways.

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