亚马逊优化策略（全英文）——Amazon SEO Strategy 
 
20172017-10-23 James---From EU 跨境电商翻译优化服务
 
What is Amazon?

Amazon started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics — notably, Kindle e-readers, Fire tablets, Fire TV, and Echo — and is the world’s largest provider of cloud infrastructure services. Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.




Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.




The Basics of Amazon SEO: Thinking like A9

A9 is the Amazon search algorithm. If you know how Amazon rank items in Product lists, then you’ll realize what to do keeping in mind the end goal to rank item posting at the top.

Amazon SEO Is All About Increasing Purchase Likelihood

Execution Factors: These speak to how prevalent/fruitful an item has been so far with clients. The key measurements here are CTR (active visitor clicking percentage), transformation rate, and obviously sales.

Amazon’s search algorithm works uniquely in contrast to Google’s algorithm. It’s vital to have a strong comprehension of how the Amazon search functions.

Keyword Research Is the Core of Amazon SEO

Products can be found for a particular search term if the posting contains the majority of the search keywords.

Thus, a significant initial step of Amazon listing improvement is to do complete keyword research to discover which keyword phrases are applicable to your item.

You can spare significant time by utilizing an Amazon keyword research tool. It’ll research related keywords, make recommendations in view of Amazon customers’ inquiries, and let you know the genuine search volume of keywords on Amazon.




Keyword Location is Important in Amazon Ranking

The general rule of thumb for keyword placement in your Amazon posting optimization:

Product title: Immediately relevant keywords and synonyms, including size (e.g. 20", 500g) if relevant

Bullet points: Long-tail keywords relating to product use, benefits, ingredients or materials

Product description: Use long-tail keywords blended with convincing explanations for purchase




Product Title (Name of your product)

Amazon recommend to include the following in your Product Title:

Brand

Product

Key features

Size

Quantity




Key Product Features (Bullet Points) and Product Description

The Key Product Features and Product Description are searchable by customers, so it impacts your Amazon SEO.

Highlight the five key elements you need customers to consider, for example, measurements, age suitability, et cetera.

Repeat important data from the title and description.

Start every bullet point with a capital letter.

Compose with sentence sections and do exclude finishing punctuation.

Try not to include promotional and pricing details.




Product Images

Include intriguing product pictures to create initial customer interest, pass on the qualities and features of the product, and eventually change over the guest to a paying customer.

The pictures have a huge influence on conversion rate and CTR (Click Through Rate) of an item. Amazon lays out some straightforward rules that ought to be natural as you set up your posting together, including:

The picture should matches product description in size, color, etc.

The picture must be a photograph and not a drawing

The product is focused in the image and sufficiently bright.

The item occupies no less than 80% of the picture region.

Background of the image should be simple and clean and does not distract viewer.